As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person elements to a watch’s ultimate meeting. It’s an artisan’s method to look at making primarily based on pushing ahead the boundaries of know-how and leveraging our expertise towards exploring new prospects.
One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation properly forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from nearly any mild supply, this extraordinary innovation modified ceaselessly the way in which watches could possibly be powered. Eco-Drive eradicated the necessity to ever exchange batteries, which made it particularly helpful to areas the place such specialist batteries weren’t obtainable. This leveled the sector for residents of nearly each nation to have the ability to expertise unrestricted pleasure of sporting and utilizing a CITIZEN watch.
The product growth coverage, “The Fusion of Know-how and Magnificence,” stays a relentless motivation for us to merge cutting-edge know-how with perfection of design magnificence, which as a consequence evokes individuals to try to be their finest at any time.
CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the easy perception that regardless of who you’re or what you do, it’s all the time potential to make one thing higher — and now’s the time to start out doing it. We consider that higher and now are each infinite, and that there’s all the time a subsequent ‘higher’ and a brand new ‘now’ through which you can begin pursuing it. It was clear from the onset of this challenge that we’re devoted to this excellent…to not the previous however to the current, and all the way in which we are able to enhance it. To assist talk this perception to the world we’ve created a brand new world CITIZEN model film, model id and model web site that represents out Higher Begins Now philosophy.
Traditional strains and a touch of sophistication permit for This CITIZEN silhouette Crystal timepieces to face out. shining vibrant with Swarovski crystals and featured in a Stainless Metal Case and bracelet with Smooth Pink dial. contains date function.
Swarovski crystal accents
Date function. Working temperature vary−10˚C/14˚F to +60˚C/140˚F
Japanese-quartz Motion
Case Diameter: 29mm
Water Resistant To 165 Ft
