As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person elements to a watch’s remaining meeting. It’s an artisan’s method to look at making based mostly on pushing ahead the boundaries of know-how and leveraging our expertise towards exploring new prospects.
One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation effectively forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from just about any mild supply, this extraordinary innovation modified perpetually the way in which watches might be powered. Eco-Drive eradicated the necessity to ever exchange batteries, which made it particularly helpful to areas the place such specialist batteries weren’t obtainable. This leveled the sphere for residents of just about each nation to have the ability to expertise unrestricted pleasure of carrying and utilizing a CITIZEN watch.
The product improvement coverage, “The Fusion of Expertise and Magnificence,” stays a relentless motivation for us to merge cutting-edge know-how with perfection of design magnificence, which as a consequence evokes individuals to attempt to be their finest at any time.
CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the easy perception that regardless of who you might be or what you do, it’s all the time doable to make one thing higher — and now’s the time to begin doing it. We consider that higher and now are each infinite, and that there’s all the time a subsequent ‘higher’ and a brand new ‘now’ during which you can begin pursuing it. It was clear from the onset of this challenge that we’re devoted to this supreme…to not the previous however to the current, and all the way in which we are able to enhance it. To assist talk this perception to the world we’ve created a brand new world CITIZEN model film, model id and model web site that represents out Higher Begins Now philosophy.
These refined Citizen Silhouette Bangles characteristic a basic design in stainless-steel and clear silver dial with traces which might be modern, easy and timeless.
Citizen Eco-Drive is Powered by Gentle, a watch that by no means wants a battery
Japanese-quartz Motion. Working temperature is -10°C/14°F to +60°C/140°F
Case Diameter: 18mm
Water Resistant To 99 Toes